The Belgian designer enlists a cast of four models to star in the campaign. Luca Lemaire and Maoro Bultheel return, joined by Mamadou Lo and Misha Natali.
The campaign – shot by regular collaborator Willy Vanderperre and styled by Olivier Rizzo – juxtaposes muted grey images with colorful looks shot outside. Creating a strong statement, Vanderperre captures the models in Simons’ elongated coats and leather boots.
Hair: Louis Ghewy
Make-up: Lynsey Alexander
Production: Mindbox Productions