“Reebok Impact” revolutionizes sneaker customization with AI

"Reebok Impact," developed with Futureverse, allows users to transform personal photos into unique digital sneaker designs via Instagram. This AI-driven feature supports models like Reebok Pump and Club C, offering a blend of personal expression and digital collectibility.
May 13, 2024
"Reebok Impact" revolutionizes sneaker customization with AI

The world of sneakers has always been about individuality, and with the launch of “Reebok Impact,” customization has reached a new peak. Reebok‘s latest innovation allows enthusiasts to transform personal photographs into unique sneaker designs through a simple interaction on Instagram. This groundbreaking feature, developed in collaboration with the AI and metaverse specialist Futureverse, offers an effortless way for shoe lovers to express themselves.

Reebok Impact” operates on a straightforward premise: users send a photo via direct message to the “Reebok Impact” Instagram handle. The platform’s AI, powered by Futureverse, then crafts a digital rendition of a sneaker incorporating elements from the submitted image. The design covers the shoe’s upper and integrates the original photo into the sole, offering a personal touch that immortalizes cherished memories.

"Reebok Impact" revolutionizes sneaker customization with AI

Available models for this customization include the iconic Reebok Pump, Classic, and Club C. This feature stands out by providing a digital creation experience that does not require any textual description, making it accessible and user-friendly. Todd Krinsky, Reebok’s CEO, emphasized that this initiative marks a significant step in merging innovative technology with consumer interaction. “We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience,” Krinsky stated.

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The potential of “Reebok Impact” extends beyond mere aesthetic customization. It also caters to the growing interest in digital collectibles and the metaverse. Users can create up to four digital sneakers for free, with each additional design costing $7.99 USD. These virtual shoes are not only visually appealing but are also ready for use in digital environments like Fortnite and Roblox, thanks to game-ready files that facilitate their integration.

"Reebok Impact" revolutionizes sneaker customization with AI

Futureverse cofounder Shara Senderoff described “Reebok Impact” as a fusion of technology and fashion that leverages AI to offer a dynamic customization experience. “By harnessing the power of AI, we’re providing an immersive journey of personal expression,” Senderoff explained.

Moreover, “Reebok Impact” is designed with the future in mind, promising compatibility with other virtual worlds and gaming platforms. This adaptability ensures that as the digital landscape evolves, so too will the opportunities for these customized creations.

"Reebok Impact" revolutionizes sneaker customization with AI

Reebok Impact” also showcases potential applications of AI in fashion and consumer engagement. It represents a confluence of technology paths, from AI to the metaverse, each enhancing the other to create a richer, more interactive experience.

This initiative is part of a broader strategy by Reebok and Futureverse to integrate AI, blockchain, and metaverse technologies into consumer experiences. The ultimate goal is to create a seamless bridge between virtual innovations and physical products, potentially leading to tangible versions of the digitally designed sneakers.

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"Reebok Impact" revolutionizes sneaker customization with AI