Reebok‘s latest collaboration with Happy99 has created a buzz in the sneaker world. The Reebok x Happy99 Instapump Fury 95 sneaker is a fusion of nostalgia and futuristic vision.
The iconic Instapump Fury, first introduced in 1994, is revisited in this collaboration. Reebok has once again pushed the envelope. Partnering with Happy99, a New York-based digital streetwear and sneaker label, they’ve created a design that’s both retro and forward-thinking. Founded in 2018 by Nathalie Nguyen and Dominic Lopez, Happy99 is known for its unique aesthetic, which often draws from video game and anime culture. This influence is evident in the design of the Instapump Fury 95.
These sneakers retail for $230 USD and come in two eye-catching colorways: “Purple Vibe” and “Hint Mint.” The appeal of these sneakers lies not only in the colors, but also in the intricate details that make each pair a work of art. The laceless design, a hallmark of the Instapump series, offers a sleek, streamlined look. Above the mesh body of the shoe, a slightly translucent alligator with anime-style graphics adds a distinctive touch. This mesh overlay is equipped with bungee adjusters, allowing the wearer to customize the fit and style.
The design does not compromise on comfort. The synthetic upper and textile lining provide a snug, comfortable fit. Limited edition sockliners featuring Happy99’s signature characters give the shoe an exclusive feel.
As a nod to the brand’s heritage and commitment to evolving sneaker culture, Reebok has decided to re-introduce the Fury 95 silhouette, originally designed by Steven Smith. The Fury 95 has seen many iterations over the years, but this partnership with Happy99 adds a fresh, contemporary perspective.
The Reebok x Happy99 Instapump Fury 95 sneaker was available at Happy99’s online and physical stores, as well as on reebok.com.