Rihanna‘s Fenty x Puma Creeper Phatty makes a triumphant return, reimagined to capture the hearts of sneaker enthusiasts once again. This reinvigorated design, conceived by Rihanna herself, takes the classic Creeper into a new realm of boldness and audacity.
Originally released in September 2015, the original Creeper, a platformed take on Puma’s timeless suede sneaker, revolutionized sneaker culture. Its impact was so profound that it was named “Shoe of the Year” by Footwear News in 2016. This accolade underscored its importance in shaping Puma’s brand narrative over the past decade. The Creeper’s distinctive silhouette became more than a fashion statement; it represented an era of bold and unapologetic style.
The Creeper Phatty, a testament to Rihanna’s visionary skills as Puma’s Creative director, carries that legacy forward. Wrapped in luxurious suede, the sneaker features a padded and embossed formstrip, an embossed Fenty logo at the tongue, and laces adorned with gold aglets. However, its defining feature is the stacked gum sole that literally and figuratively elevates the shoe. The Creeper Phatty is available in three captivating colorways: classic black and white, a vibrant blue and green, and a striking lavender and cherry red.
Rihanna’s approach to designing the Creeper Phatty was to reimagine the beloved original. “We took our OG Creeper and made it bigger and badder,” she explained. Her goal was not only to revive the Creeper, but to elevate it in a culturally resonant way. This ambition is evident in the design of the Creeper Phatty, which retains the classic silhouette while introducing new, bold elements.
Puma‘s Chief Product Officer, Maria Valdes, echoed the excitement of the Creeper’s return. “The original Creeper changed the game for us,” said Valdes. ”We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette’s return. We are excited to not only build on the existing silhouette with the Creeper Phatty, but also expand our offering for the entire family.”
The Fenty x Puma Creeper Phatty will be available worldwide on puma.com and global retailers beginning November 30th, 2023 at 10am EST.