Rokh Spring-Summer 2024 - Paris Fashion Week

Rokh Spring/Summer 2024 – Paris Fashion Week

Rokh's Spring/Summer 2024 collection is a blend of precision, artistry, and innovation, unfolding at Palais de Chaillot. It echoes nostalgia and modernity, showcasing a meticulous, artistic, and profound design narrative.
October 4, 2023

In the illustrious halls of Palais de Chaillot, Rokh’s Spring/Summer 2024 collection emerges as a portrait of intricate artistry and profound innovation, rooted in designer Rok Hwang’s perpetual aspiration of becoming an artist.

Rok Hwang, in his harmonious blend of precision and playfulness, has painted a masterpiece. His designs, though grounded in mathematical precision, transcend the ordinary and ascend into the realms of art. Spring/Summer 2024 is not a departure but a continuation of his evolving oeuvre. Men’s wear is elevated, exploring a nuanced dynamism that aligns with the artist’s intricate sensibilities.

I spend a lot of time on cutting, crafting things,” confesses Hwang. In this collection, the essence of Rokh is laid bare. Each piece, carved with an artisan’s touch, is a testament to Hwang’s relentless pursuit of a silhouette that marries the immaculate with the enigmatic. He shows vintage-inspired workwear, nostalgia striped shirts, and modernized sailor trousers that are a canvas of his childhood dreams.

The Spring/Summer 2024 collection is a poetic narrative, weaving the stories of modern individuals into the fabric of each garment. A military jacket, transformed, honors the body’s natural curves. Trousers and wide-leg culottes, crafted with unwavering dedication, bestow an elegant poise. In the hands of Hwang, clothing is not just worn but experienced, an intimate dance between fabric and skin.

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Hwang’s pieces are a dialogue between the enduring charm of timeless attire and the evolving narratives of those who wear them. Materials like heavy drill cotton and double-bonded cotton gabardine stand tall, reminiscent of traditional workwear, while the audacious presence of vinyl and silicone coatings introduces a narrative of modernity.

The collection, embedded with the soul of rokh, unfolds in vivid magenta, washed tones, and classic hues, echoing the nostalgia of bygone eras and the crisp dawn of tomorrow. A Rokh leather cloud bag, crafted from vintage Italian cowhide, anchors the collection, its soft touch, and fluid contours encapsulating the harmonious blend of past and present.

In the world crafted by Hwang, clothing is an exploration, a journey into the depths of the human spirit and the expansive landscapes of our imagination. The Spring/Summer 2024 collection isn’t just clothing – it’s a passage into a world where artistry and humanity converge, where the lines between the past and future blur, unfolding a narrative as intricate, profound, and infinite as the human experience itself.

Read more: Y/Project Spring/Summer 2024 – Paris Fashion Week

©Photo: Rokh