Salvatore Ferragamo Spring/Summer 2021 Campaign

Salvatore Ferragamo taps Italian director Luca Guadagnino of ‘’Call Me By Your Name’’ to capture its Spring/Summer 2021 campaign, titled ‘’Director’s Cut’’. The Oscar-nominated talent shoots a short film, and in turn, still shots serve as advertisements.

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Mariacarla Boscono, who also appeared in Fall/Winter 2020’s campaign, joins Maggie Cheng, Anok Yai, Jonas Glöer and Samer Rahma for a colorful series. Set in Milan, the video pays tribute to Alfred Hitchcock films with suspenseful music and mysterious glances.

We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu – and to see themselves wearing Ferragamo as the stars of their own intriguing life stories
Paul Andrew, Salvatore Ferragamo creative director states