Salvatore Ferragamo depicts a season full of beauty and potential for men and women with its Spring/Summer 2022 campaign. Titled ‘’Hotel Splendid’’, the images photographed by Hugo Comte and a short film directed by artist and director Amalia Ulman serve up a luxurious scene. The cast includes Ulman, actor Jharrel Jerome, as well as models Greta Hofer, Sacha Quenby and Xu Meen.
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Photographed with a vacation setting, Ferragamo’s cast enjoys a luxurious holiday while embracing a feeling of adventure. Hugo Comte has a keen sense for dramatic staging while photographing priceless moments for Salvatore Ferragamo’s new campaign. The advertising personifies a season of beauty and limitless potential, capturing Italy’s insatiable desire for living. A revitalized sense of freedom softens a mood of escapism with bright colors and overall visuals that evoke classic images of stars from the 1960s and 1970s, respectively.
‘’Discover a campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakable all-Italian passion for life, elevating the brand’s new collection of accessories and clothing to the center stage using different perspectives’’, Ferragamo shares.
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