Daniel Roseberry, the creative director of Schiaparelli, has a unique approach to fashion. He understands the essence of understated glamour and high drama, and his latest collection is a testament to that. Schiaparelli’s first ready-to-wear show since Diego Della Valle took ownership was a stark contrast to its elaborate haute couture show in January.
The show was set up as an intimate salon show at Place Vendôme, harkening back to the glory days of high fashion. Roseberry wanted to showcase the ready-to-wear collection in a way that felt personal and tender. He wanted people to know the Schiaparelli woman and how she dresses. In that spirit, Roseberry drew inspiration from the house’s roots and referenced how Italian aristocrat Elsa Schiaparelli dressed. The collection was full of turbans, giant fashion jewelry in the shape of human faces, lilies, and oyster shells.
The collection featured a variety of daywear options in black, white, and brown, catering to the brand’s couture clients’ everyday needs. The pieces ranged from business casual to attire suitable for gallery openings, charity luncheons, cocktail parties, or parent-teacher conferences.
Roseberry’s approach to the ready-to-wear side of the business is also different. He designs everything head-to-toe and then styles it separately, which he feels is a departure from the head-to-toe experience of couture. All of the pieces in the collection were designed in-house and made in Italy by factories. Thanks to the latest technology in luxury fashion, even the hand-painted motifs on outerwear could be produced in large quantities.
The bags and shoes in the collection were shop-floor ready, as was the brand’s inaugural puffer. Roseberry was inspired to look into the category after clients came to him for a unique winter solution that was not Moncler. The Schiaparelli puffers were elegant and playful, ranging from a stretched satin version that looked like a stuffed ravioli to a black quilted style that felt like it came straight out of Kylie Jenner’s wardrobe.
Daniel Roseberry infused Schiaparelli’s surreal touches into almost every outfit, from keyhole-shaped buttons to the lip and face decorations on bags and golden sunglasses that shined even at night. The result was a polished outing that further boosted the profile of the hot brand, ideal for women who are looking for a little whimsy in their lives.