Self-Portrait Pre-Fall 2021 Campaign

Self-Portrait Pre-Fall 2021 Campaign


Self-Portrait unveils its Pre-Fall 2021 campaign. This time, the London-based brand enlists Kate Moss to model the collection lensed by photographer Nigel Shafran.

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The campaign, shot in Gloucestershire, explores the mood of the moment, and it documents Kate Moss at her most natural. The collection focuses on soft fabrics and effortless silhouettes, and it features refined looks for both day and night.

Speaking on the collection and his partnership with Moss, Self-Portrait’s founder/creative director Han Chong shared: ‘’If you ask me who optimizes the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterize the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life’’. The supermodel added: ‘’What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process’’.

Stylist: Marie Chaix
Hair: Gary Gil
Make-up: Isamaya Ffrench
Art direction: Ben Reardon


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