Self-Portrait, the London-based fashion label, has launched its latest Spring/Summer 2023 campaign starring top model Gigi Hadid. The visuals were captured by photographer Tyrone Lebon in New York and embody creative director Han Chong’s emphasis on individuality and confidence.
Hadid can be seen sporting some of the label’s standout pieces throughout the bustling city. From an intricately designed chain mesh dress with sparkling straps to a shimmering green cardigan and skirt set, Hadid exudes raw sensuality and femininity in each look. She also sports a pink figure-hugging dress and a tweed cropped top paired with a long skirt.
In a press release, Han Chong said: “For this season’s campaign, we aimed to infuse a sense of raw sensuality and bring the collection to life. Thanks to the talent of Tyrone and Gigi, this vision was brought to reality through a series of natural and magical videos and images captured in a parking lot in New York”.
This campaign follows Hadid’s successful collaboration with Self-Portrait for the previous Fall/Winter 2022 season, where she was also seen strutting her stuff in the streets of New York.