Tommy Hilfiger is proud to announce Sofia Richie Grainge, a global fashion icon, as the new face of Tommy Hilfiger Womenswear. This marks the beginning of a significant two-year partnership. Known for her innate sense of style that has captivated a generation, Sofia will infuse the brand’s quintessential American cool essence with her elegant vision, inherent optimism and flair for attainable luxury through summer 2024 and beyond.
“Sofia is one of those icons who is reshaping what it means to influence fashion today,” said Tommy Hilfiger. “She has an indescribable quality of inspiring connection and showcases flawless style with confidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to our womenswear collection from summer into 2025.”
The announcement, made as Sofia donned a classic navy and cream Tommy Hilfiger cardigan paired with tailored chinos, sets the stage for her to lead a variety of seasonal narratives, advertising campaigns and collaborations. As the contemporary definition of an “IT girl,” Sofia will oversee the curation of the Tommy Hilfiger Summer 2024 collection, highlighting her personal selections from an assortment of sophisticated womenswear.
“Tommy is the godfather of Classic American Cool,” said Sofia Richie Grainge. “His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality.”
Looking ahead, Sofia Richie Grainge will not only be the iconic face of Tommy Hilfiger for the Summer and Holiday 2024 campaigns, but will also co-design collections with Mr. Hilfiger for release in Spring 2025.
Tommy Hilfiger‘s tradition of partnering with influential pop culture figures is further enhanced by the addition of Sofia Richie Grainge to the roster of creative visionaries. Previous collaborations with icons such as Lewis Hamilton, Gigi Hadid and Zendaya have introduced fresh, contemporary interpretations of the brand’s Classic American Cool identity and signature red, white and blue theme.