Acclaimed Chinese actress Tang Wei, known for her roles in “Lust, Caution,” “Late Autumn” and “Decision to Leave,” recently took on a new title as Burberry‘s global brand ambassador. This strategic move by the British luxury fashion house was announced with striking visuals of Tang draped in a faux-fur collar trenchcoat from the Fall/Winter 2023 collection, captured through the lens of Ryan McGinley.
Tang’s connection to Burberry runs deep, as she reflects on her longstanding admiration for the brand. “Having known Burberry for many years, it feels as though we’ve become old friends, with its influence woven deeply into my life,” she expressed. Her recent appearance at Burberry’s Shanghai pop-up event, where she met with Chief Creative Officer Daniel Lee, underscored her affinity for the brand. Alongside fellow ambassador Chen Kun, Tang’s presence at the event generated considerable excitement on Chinese social media, demonstrating her influential reach.
Introducing Burberry Ambassador Tang Wei pic.twitter.com/YUiaKVT71I— Burberry (@Burberry) November 29, 2023
Tang’s appointment is a testament to her illustrious career and widespread appeal. Tang has been a force to be reckoned with in the film industry since her breakout role in Ang Lee’s “Lust, Caution,” which won the Golden Lion at the 2007 Venice Film Festival. Her recent role in Decision to Leave, which won the Best Director award at the 75th Cannes Film Festival, further cemented her status. As a Burberry ambassador, she brings an air of authenticity and sophistication that perfectly matches the brand’s unique blend of classic and modern sensibilities.
Burberry’s choice of Tang Wei is in line with its strategic focus on the Asian market, particularly China, where the brand is navigating a challenging economic landscape. With rising interest rates and a conservative consumer mindset, Tang’s involvement is expected to strengthen Burberry’s appeal and relevance in the region. Her addition to the Burberry family, alongside luminaries such as Thai actor Bright, football star Son Heung-Min and Korean actress Jun Ji-Hyun, marks a deliberate effort to diversify and strengthen the brand’s global presence.
Tang poetically describes her relationship with Burberry: “This friendship is like a rose, and I would love to see it blossom,” and it’s clear that this partnership will blossom and bring a fresh perspective to the legendary fashion house.