American tennis star Taylor Fritz is the latest athlete to join BOSS‘ prestigious roster of global ambassadors, following in the footsteps of Matteo Berrettini, Noma Noha Akugue and Ella Seidel. Currently ranked 12th in the ATP, Fritz is not only a rising star on the court, but also a compelling personality featured in the popular Netflix sports documentary “Break Point.”
“I’m excited to join the BOSS family,” said Fritz in a statement. “In both my tennis career and my personal life, I strive to deliver 110 percent, embrace new challenges and stay true to myself – so I’m inspired by the brand’s values of living a self-determined life and ‘being your own BOSS.’“
The tennis star went on to express his excitement to represent the brand: “I look forward to bringing my best, most Boss self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features.”
The announcement was accompanied by images of Fritz modeling a sleek black BOSS tennis outfit. Another image shows his casual side in a crisp white BOSS t-shirt paired with black shorts and non-BOSS sneakers. Fritz made his official BOSS debut at the ongoing 2024 Indian Wells Open, which concludes on March 17th.
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BOSS CEO Daniel Grieder expressed his excitement about the collaboration. “He’s a great personality on and off the court, and he perfectly embodies our brand values. We are more than excited that he will be brand ambassador for BOSS over the coming years. With this collaboration, we are further expanding our commitment in tennis and strengthening the 24/7 lifestyle approach of BOSS.”
Emphasizing the strategic aspect of the partnership, Grieder added, “Taylor is currently the best American tennis player, and he will play a crucial role in engaging with our fans in North America, which is an important market for us, while inspiring our consumers worldwide.”
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