Ashley and Mary-Kate Olsen, fashion powerhouses behind The Row, have long reigned supreme in the quiet luxury realm, pioneering the oversized silhouettes that have dominated the runway for the past few seasons. But with the trend reaching peak saturation, the question remains: how will The Row stay ahead of the curve?
For Fall/Winter 2024, the Olsens deliver a surprising answer. Gone are the billowing robes and capacious coats that defined their signature style. Instead, they present a collection that’s decidedly more streamlined, embracing a tailored, mid-century aesthetic with a dash of minimalist ’90s thrown in for good measure.
Think crisp equestrian-inspired jackets cinched at the waist, cigarette trousers that skim the leg, and three-button blazers that exude a timeless elegance. The palette leans heavily towards black and neutral tones, punctuated by the occasional pop of red for a touch of unexpected vibrancy.
The label’s signature layering takes a backseat this season, replaced by fine turtlenecks peeking out from under button-up shirts. But fear not, fans of the boxy look: there are still plenty of roomy outerwear options, like weathered shearling aviator jackets and belted utility jackets that offer effortless cool.
The collection’s shift towards a more polished and defined silhouette feels particularly timely, aligning with the current obsession with mid-century style fueled by TV shows like “The Crown” and “The Marvelous Mrs. Maisel.” Could The Row’s Fall/Winter 2024 collection be a sneak peek into the next big fashion trend?
It’s important to note that The Row isn’t abandoning its core DNA entirely. The Olsens still master the art of effortless luxury with their sumptuous materials, impeccable tailoring, and subtle details. This season’s collection simply feels like a natural evolution, a move towards a broader, more versatile wardrobe that caters to a wider range of occasions and personal styles.
©Photo: The Row