Victoria’s Secret has forever been synonymous with glitz, glamour, and iconic models who’ve redefined fashion runway moments. Now, the brand beckons a grand revival, intertwining legends with fresh faces in the “Icon 2023” campaign.
There’s a certain poetic grace in seeing the brand’s timeless muses like Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel return, lighting up the frame alongside promising stars like Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser, and Sui He. Captured through the lens of Mikael Jansson, the monochromatic studio portraiture pays homage to the raw 90s aesthetics. It resonates deeply with anyone familiar with the minimalist yet potent vibe of that era.
As the curtains rise on a reenvisioned era-defining fashion spectacle – a melange of streaming films, live events, concert tours, and exhibitions – one thing’s palpable: Victoria’s Secret is not just making a return; it’s asserting dominance. By recalling the women who pioneered its legendary journey and teaming them with the stars of today, the brand is resonantly echoing its intent – a rejuvenated yet nostalgic march into a future filled with lace, charm, and icons.
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