Vogue Italia taps 100 personalities for September 2020 issue
Saskia de Brauw

Vogue Italia taps 100 personalities for September 2020 issue

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For its special September 2020 issue under the theme ‘’100 Covers, 100 People, 100 Stories’’, Vogue Italia presented an unique and very special project: a collector’s issue featuring 100 covers. The magazine tapped personalities of different ages, ethnicities and industries – from models and actresses, artists and ‘’ordinary’’ women – to embrace diversity and inclusion. Photographer Mark Borthwick shot the 100 cover stars in a simple studio in New York. Vogue Italia asked each of them to tell them the story of their life in a minute.

In his Editor’s letter, Emanuele Farneti, editor-in-chief of Vogue Italia shared: ‘’Last April, when we decided to leave our cover white, we were convinced that silence was the right message of respect and reserve. Now instead, with the onset of a new season that will in many ways be crucial, we think this is the moment to raise our voices and talk about hope and beauty. For the first time, we have created 100 printed covers. Each of them is dedicated to an individual protagonist – different by age, physical appearance and the colour of their skin. It is the portrait of a community that, having waited diligently, now finds itself making a fresh start, within the new context of distancing and restrictions.’’.

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Creative director Ferdinando Verderi adds: ‘’The idea is very simple: more is more. We wanted to challenge the standards of quantity with which fashion has always measured itself, to express a desire for rebirth and to celebrate diversity and uniqueness in a way that becomes a collective experience. We photographed the 100 cover stars individually in a studio in New York. The photographer Mark Borthwick is one of the long-standing contributors to Vogue Italia who returns to the pages of the magazine after decades. The cast brings together 100 people including models, actresses, artists, talented people from a wide range of fields, icons from the past and people who aren’t part of the fashion industry.’’.

Cover faces included famed models ranging from Cindy Crawford and Pat Cleveland to Patti Hansen and Donna Jordan, flanked by today’s biggest names, including Kaia Gerber, Bella Hadid, Irina Shayk and Alek Wek, among others.

Other talents included Black activists and models like Bethann Hardison; Ugbad Abdi – the first woman to walk down a catwalk in a hijab – and plus-size model of color Precious Lee. Cameron Russell and Trish Goff, key figures in the #MeToo movement, also appear on covers (Point your mouse on the pictures to see the names).

Stylist: Carlos Nazario
Hair: Jawara
Make-up: Susie Sobol

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