Valentino introduces Beijing-born actress Yang Zi as its newest brand ambassador. Yang Zi, also known as Andy Yang, brings a fresh dynamic to Valentino’s already impressive roster. Her extensive career spanning more than two decades in the spotlight includes acclaimed roles in ‘’Ode to Joy,’’ ‘’Go Go Squid!’’ and ‘’The Oath of Love.’’
Valentino’s choice of Yang Zi reflects a strategic move to deepen its connection with the Chinese market. With over 60 million followers on Weibo, Yang’s influence is undeniable. She joins other prominent Chinese celebrities in the Valentino DiVAs community, such as actresses Sun Li and Guan Xiaotong, singer Li Ronghao and actor Yang Yang. This group, which symbolizes “DI.fferent VA.lues,” embodies diversity and inclusivity, core values of Valentino’s brand ethos.
Yang’s debut with Valentino features the Spring/Summer 2024 collection, highlighting the new Valentino Garavani VLogo Moon handbag. A standout feature of the collection is the Rose-Rouche 1959 motif, which features handmade 3D roses blooming with springtime elegance. Yang’s embodiment of the collection’s essence – elegance, confidence and a spirit that defies convention – is perfectly aligned with Valentino’s vision.
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Valentino’s Creative director, Pierpaolo Piccioli, expresses his admiration for Yang: “Her personal interpretation of Maison Valentino’s romantic codes is proof of empathy and curiosity.” This sentiment is echoed by Yang, who finds a deep resonance with Valentino’s spirit of creativity and innovation. She notes, “Creative director Pierpaolo Piccioli’s avant-garde approach to fashion is genuinely impressive. I’m more than delighted to join Valentino as a brand ambassador, looking forward to a future where we can collectively explore more possibilities.”
Valentino’s approach to ambassadorship is unique. The brand focuses on individuals who not only have a strong presence in their field, but also bring diverse values and perspectives. By expanding its group of ambassadors and enriching the local narrative, Valentino has deepened its engagement in China. This includes organizing immersive events in Shanghai in collaboration with Sleep No More, decorating a Christmas tree in the brand’s signature “China Pink PP” hue, and launching various social media sharing marketing activities.
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