Achilles Ion Gabriel to launch new brand at Pitti Uomo
Achilles Ion Gabriel. ©Photo: Camperlab

Achilles Ion Gabriel to launch new brand at Pitti Uomo

Camper's Creative director Achilles Ion Gabriel will debut a groundbreaking brand at Pitti Uomo 105, combining ready-to-wear and gender-neutral designs, marking a new era in his distinguished fashion career.
November 14, 2023

Finnish-born designer Achilles Ion Gabriel, known for his creative direction at Camper and Camperlab, will unveil an exciting new eponymous brand at the upcoming Pitti Uomo event in January. This highly anticipated debut marks a significant milestone in Ion Gabriel’s career, which includes impressive stints at Marni, Sunnei, Marimekko and his own footwear label, Ion, which launched in 2012 and will be discontinued in 2019.

Ion Gabriel’s latest foray into the fashion world extends beyond footwear to include ready-to-wear, accessories, and a unique gender-neutral approach. His collection promises to deliver an immersive fashion experience that reflects his innovative design philosophy.

The designer’s excitement is palpable as he prepares for this major launch. “I am very excited to debut the first ready-to-wear collection of Achilles Ion Gabriel and share my creative vision at Pitti Uomo. It’s an honor for me and my team and we cannot wait for January,” he said, emphasizing the importance of this event for him and his team.

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This debut at Pitti Uomo, called “Debut Collection Pitti Uomo“, is a groundbreaking moment for Ion Gabriel. While this characterization of his participation is unprecedented, he joins the ranks of other emerging labels that have made their mark at the fair, such as Luke Edward Hall’s Chateau Orlando and Chu Suwannapha’s Chulaap.

Ion Gabriel’s journey with Camperlab began in 2019, where he was tasked with creating a youthful, experimental range of products. His role expanded in 2020, when he was appointed as Camper’s Creative director, overseeing the entire product portfolio. This experience has undoubtedly enriched his design sensibilities and set the stage for his latest fashion endeavor.

Pitti Uomo, which takes place from January 9 to 12 at the Fortezza da Basso in Florence, is shaping up to be a packed event. It will feature notable designers such as Todd Snyder, who returns to the catwalk after 4 years, and other notable guests such as Luca Magliano and the British brand S.S.Daley. These designers, along with Ion Gabriel, are expected to bring fresh perspectives to the renowned men’s fashion show.

Ion Gabriel‘s new brand will be available exclusively through his website and a select number of retailers, offering fashion enthusiasts a unique opportunity to experience his creative vision firsthand. This exclusive availability is sure to make his designs highly sought after by discerning fashion lovers worldwide.

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