The ethereal dance of the Aurora Borealis (or Northern Lights), cascading in vibrant hues across a midnight sky, stirs the soul and captures the imagination. How fitting, then, that this natural wonder would inspire a collaboration between sportswear giant adidas TERREX and the world-renowned visual storytellers, National Geographic. Together, they’ve orchestrated a collection that marries the breathtaking beauty of the Northern Lights with the functionality and design innovation characteristic of high-performance outdoor wear.
The dynamic partnership’s second venture comes alive, once more echoing the sentiments of Nadia Svensson, Senior Product Director BU Outdoor, who aptly stated, “Nature is special beyond words. It has the power to create indescribable emotions. And not many spectacles encapsulate this better than the Northern Lights.” She further elaborates on the duo’s vision, emphasizing how they’ve managed to “capture the beauty of this phenomenon in fresh ways across a 25-piece collection which we hope inspires adventure-seekers to get outdoors and experience the transformative benefits of nature.”
Indeed, the latest collection radiates an invigorating sense of wonder. It’s evident that the dazzling imagery of the Northern Lights, captured with the distinct precision of National Geographic photographers, is seamlessly integrated into the design palette. Each garment pays homage to this celestial spectacle in its own unique way, resonating the spectral colors and mesmeric patterns of the Aurora Borealis.
Among the standouts in this ensemble is the TERREX Swift R3 GORE-TEX National Geographic hiking boot. Melding the agility of a trail running shoe with the tenacity of a hiking boot, it promises both comfort and resilience.
Parallelly, the all-gender TERREX National Geographic RAIN.RDY 3-IN-1 Jacket, with its dual-layered protection of a waterproof shell and polar fleece inner layer, showcases a visually arresting design unmistakably reminiscent of the Northern Lights.
However, the allure doesn’t stop here. The TERREX National Geographic Softshell Jacket, while being a symbol of style, ensures durability, particularly with its reinforced shoulders, chest, and forearms. On the other hand, the TERREX National Geographic High Pile Fleece Jacket is a quintessential addition for those bracing cooler climates. Its reflective elements not only pay tribute to the luminosity of the Northern Lights but also provide an assurance of visibility and safety during twilight excursions.
For enthusiasts eagerly waiting to immerse themselves in this blend of art and athleticism, the wait will soon be over. Set to grace shelves and screens on 27th September, the collection will be available exclusively for adiClub members on adidas.com/outdoor, the adidas app, and in selected retail.
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News.