The adidas x Gucci collaboration returns in Spring/Summer 2023, boasting a fresh array of sneakers that honor the rich histories of both iconic brands. As a blend of innovation, craftsmanship, and style, this collection delivers captivating new interpretations of classic designs that will surely draw the attention of fashion enthusiasts worldwide.
Following its initial launch in 2022, the adidas x Gucci partnership continues to push boundaries in the fashion world. This season, the collaboration introduces a reimagined version of adidas’ legendary ZX8000 runner, infused with Gucci’s contemporary aesthetics. The redesigned silhouette features Gucci’s vibrant suede palette, seamlessly integrating the two brands’ distinct styles.
A statement from the brands reads, “The adidas x Gucci collaboration highlights the perfect marriage of adidas’ athletic innovation and Gucci’s flair for luxury fashion. Our goal is to create footwear that is both functional and aesthetically pleasing, while paying homage to the heritage of both brands“.
The classic adidas x Gucci Gazelle also makes a triumphant return, merging adidas’ signature Three Stripes with Gucci’s unmistakable GG monogram. Complementing the sneakers are two slip-on models, the Adilette and the Sideline, which showcase co-branded details and bold color palettes. These playful designs are bound to make a statement in any wardrobe.
To showcase the latest collection, a dynamic campaign has been shot by renowned photographer Max Siedentopf. Featuring striking visuals and a film that encapsulates the energetic spirit of the heritage-infused designs, this campaign further elevates the adidas x Gucci collaboration.