adidas’ partnership with Marvel, Sony Interactive Entertainment, and Insomniac Games brought to life the ”Peter Parker Advanced Suit and Venom” collection, drawing inspiration from the recently launched game, “Marvel’s Spider-Man 2” for the PlayStation®5. Marking its debut on October 20th, this special edition range mirrors the game’s graphics, embodying the thrilling moment when Parker’s Advanced Suit 2.0 succumbs to the Venom symbiote’s power.
In this collection, sport and fantasy intertwine, offering an array of training footwear and apparel. The selection boasts Ultraboost J and Ultra 4D sneakers, the adizero 12.0 football cleat, sweatshirts, compression tights, and more, bridging the gap between gamers and athletes. In the game, players can spot citizens of Marvel’s New York wearing adidas products.
Shane Jochum, who oversees market strategy and partnerships at adidas, expressed his excitement about the collaboration. “We’re incredibly proud of this unique collaboration which reaches both gamers and athletes by telling Peter Parker’s story in a style that we know so many fans know and love,” Jochum shared. The intertwining of the game and apparel collection opens a world where design elements of Marvel’s New York are vividly portrayed both on clothing and in the digital landscape. ”It’s been amazing to see the creative design come to life within the new video game, and we’re excited to see athletes and fans game in style,” he added.
The “Peter Parker Advanced Suit and Venom” collection can be purchased worldwide through the adidas app, online, in stores, and at selected retailers.