An exciting new chapter in the world of branding and hip-hop collaboration has been revealed, starring Reebok and the Latin rap sensation, Anuel AA.
The recent announcement of Anuel AA as Reebok’s latest brand ambassador marks the commencement of an extended association that goes beyond product line collaborations to encompass “special projects”, and even more. This fresh partnership builds on their shared success with three co-branded sneakers launched in the current year.
Anuel AA’s new role was unveiled during his “Legends Never Die” performance at Madison Square Garden this past Sunday. This collaborative partnership promises to deliver a variety of activations, special projects, and product designs, demonstrating the artist’s admiration and loyalty towards the Reebok brand. In what will likely be the inaugural outcome of this relationship, they will pay tribute to Anuel AA’s native land, Puerto Rico.
Sharing his excitement, Anuel AA expressed, “Being a lifelong fan of Reebok and now becoming a part of the brand is like a dream come true. I’ve always appreciated Reebok’s iconic designs and their daring collaborators who’ve never been afraid to challenge the status quo. To know that I am now a part of this team, and to be given a space for unrestricted creative expression, it’s an overwhelming feeling. It’s an honor to contribute to this brand’s legacy and to play a part in shaping its future”.
While the specifics of Anuel’s agreement have not been made public yet, it’s clear that Reebok continues to make impressive strides in the music industry.
Before the official announcement of the Anuel AA and Reebok partnership, the duo had already collaborated on three sneaker styles through Reebok’s association with Foot Locker. The Anuel Classic Leather 1983 Vintage sneaker, the Anuel Question Mid sneaker, and the Omni Zone 2 Anuel sneaker, each bearing unique design elements, mark the initial products of this exciting collaboration.
The Anuel AA and Reebok alliance is the latest in a line of creative endeavors for the brand. In recent times, Reebok has also released collaborations with other entities such as Pleasures, Milk Makeup, Maison Margiela and Cardi B.