Bai Jingting is Versace's global fragrance ambassador
Bai Jingting. ©Photo: Versace

Bai Jingting is Versace’s global fragrance ambassador

Versace has appointed Chinese actor Bai Jingting as its global fragrance ambassador to embody elegance and boldness in new campaigns for its iconic fragrances, reinforcing the brand's prestige and global fashion influence.
March 13, 2024
by
ADVERTISING

Versace has appointed Chinese actor Bai Jingting as its global fragrance ambassador. Versace praised Bai by stating, “Bai is a Versace man in his unique personal style, self-confidence, and fearless attitude.”

Bai Jingting has been recognized for his dynamic acting skills and compelling on-screen presence, starting with his first appearance in the web series “Back in Time” in 2014. Since his debut, he has received critical acclaim for his performances in a variety of TV shows such as “The Whirlwind Girl” and “Destined“, as well as the film “Yesterday Once More“. His talent for portraying a wide range of characters has attracted a devoted following and cemented his status as a rising star in the entertainment industry.

Bai Jingting is Versace's global fragrance ambassador
©Photo: Versace

As the quintessential representative of Versace Pour Homme, a men’s fragrance, Bai will also bring fresh energy to the campaigns for the upcoming season’s women’s fragrances, including Versace Bright Crystal, Eros Pour Femme and Versace Dylan Purple. The campaign, which highlights these opulent fragrances, aims to create an atmosphere of sophistication and charm that is quintessentially Versace. Bai Jingting’s collaboration with Versace brings an element of sophistication and grandeur to the campaign, underscoring the brand’s far-reaching influence and prestige in the fashion and fragrance fields.

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Dressed in an impeccably tailored black suit against a simple backdrop, Bai Jingting exudes a confidence that perfectly matches the unique character of each Versace fragrance he presents. Whether holding the iconic Eros bottle, symbolizing intense love, or the elegantly designed Bright Crystal, exuding youthful energy, Bai Jingting naturally embodies the spirit of each fragrance.

Read more: Wang Yibo named Lacoste’s global ambassador

Bai Jingting is Versace's global fragrance ambassador
©Photo: Versace
Bai Jingting is Versace's global fragrance ambassador
©Photo: Versace
Bai Jingting is Versace's global fragrance ambassador
©Photo: Versace