Last year, Colombian singer Maluma stepped out onto the MTV VMA stage in a custom neon suit from Balmain – a strikingly bright ensemble that called back to the graphic hues of the ’80s and ’90s. The fashion preview would ultimately form the start of a wider collaboration between the Colombian singer and Balmain creative director Olivier Rousteing, which is available now.
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Balmain x Maluma is a collection of ready-to-wear and sneakers full of bright, tropical colors as well as black and white stripes inspired by Miami style. The partnership was originally intended for Maluma’s tour, which was postponed due to the pandemic, so they extended their collaboration as a special, limited-edition capsule.
‘’My friend Maluma was quick to note that Balmain’s new relaxed Miami Vibe – with all those pastels and eye-catching patterns – was a perfect match for his distinctive style and addictive beat’’, Rousteing said in a release.
‘’This collaboration represents us merging our fashion and music worlds, and breaking the rules with style, colors, and most importantly blending our cultures together’’, said Maluma. ‘’It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho. This process was exciting as I have always dreamt to design one day, and I was happy to have a friend like Olivier let me express creatively through fashion’’.
While the new collection invited Maluma to join Rousteing in the fashion world, the duo will also share their blended aesthetics with the music world by releasing a playlist on Apple Music that reflects the inspiration behind the collection, as well as the brand’s overall image. ‘’It reflects this house’s distinctive DNA, in which music and fashion are thoroughly intertwined,’’ said Rousteing. ‘’Neither Maluma nor I could ever conceive of fashion without a full helping of music (or vice-versa)’’.
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