Known for her impeccable style and influential fashion presence, Blackpink‘s Jennie has embarked on an exciting new journey with her brand ODD Atelier.
From her acting debut on HBO’s “The Idol” to her stunning fashion campaign appearances, Jennie has solidified her status as a style icon.
In November 2023, Jennie took to her Instagram to announce that she’s launching her new label and company, ODD Atelier (OA). Her message to fans was heartfelt and full of gratitude. She wrote: “Hi, this is Jennie. This year has been full of accomplishments and I’m so grateful for all the love I’ve received. I’m also excited about what’s to come as I begin my solo journey in 2024 with a company I’ve started called OA. Please send lots of love for my new start with OA and of course Blackpink. Thank you.”
Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.
OA has wasted no time in making her presence known in the fashion world. With its own Instagram page and a few posts explaining its mission, OA aims to ”create new things that attract attention in a different way than what is usual or expected.” The Instagram site of ODD Atelier gives an insight into the philosophy and aesthetics of the brand. One of the teasers on OA’s Instagram page offered a sneak peek at black hoodies with the brand’s logo emblazoned on the back.
Jennie’s move, and the creation of ODD Atelier, is significant in the broader context of the growing influence of K-pop stars in the fashion industry. These artists are increasingly becoming pivotal figures, shaping trends and setting new standards in fashion.
As Blackpink continues to conquer the music and fashion worlds, Jennie’s OA promises to be an exciting addition to the fashion landscape. Fans and fashion enthusiasts can look forward to seeing what Jennie and OA have in store for the future as they embark on this new and exciting fashion journey.
Read more: Blackpink’s Jennie leads Jacquemus’ “Guirlande” Holiday 2023 campaign
