Blackpink‘s Jennie once again showcases her fashion finesse, this time for the “Guirlande” campaign by French luxury fashion brand Jacquemus. Celebrating the holiday season of 2023, the campaign, shot by photographer Daniel Arnold, features Jennie in a series of cozy and chic ensembles that highlight the festive color palette of forest green, bright Santa red and elegant neutrals.
Jennie, who dazzles as a global ambassador for Chanel and has collaborated with Calvin Klein, brings her unique style to “Guirlande“. The collection includes cozy knit sweaters and a luxurious co-ord set with leather exteriors and warm fur linings, ideal for the chilly holiday season. Jennie’s ability to blend current trends with her timeless personal style shines through in each outfit.
The “Guirlande” collection, which means garland in French, also features Jacquemus’ iconic leather goods. In particular, the Le Chiquito and Le Bambino bags return, this time with special shearling linings. The Le Bisou Perle bag reappears in forest green and metallic gold, in keeping with the collection’s theme. Accessories such as Les Ballerines Rondes flats and the sculptural La Pochette rond carré bag from Jacquemus’ Fall/Winter 2023 collection “Le Chouchou“ complete Jennie’s looks.
This campaign features a heartwarming and playful approach as Jennie is joined by adorable furry friends, adding a touch of whimsy and family warmth. The vibrant photography shows Jennie bonding with several dogs, while silver and gold accessories accentuate the festive mood.
Beyond apparel, “Guirlande” extends to holiday-themed gifts and housewares, including a Jacquemus-brand soap set, Christmas baubles, playing cards and even a unique snowball-making kit. These additions promise to bring a touch of luxury and fun to any holiday celebration.
Jennie’s wardrobe for the shoot adds to the festive spirit. It features wintry minidresses, stylish green and red coordinates, and on-trend pieces in classic holiday colors. Accessories range from signature mini bags to cozy hats, scarves, and even games like Jenga and a deck of cards, perfect for holiday parties.
Jennie’s collaboration with Jacquemus for the “Guirlande” Holiday 2023 campaign not only reinforces her status as a fashion icon, but also brings a fresh and joyful perspective to the holiday season.