Blumarine - Spring Summer 2021 - Milan Fashion Week

Blumarine – Spring/Summer 2021 – Milan Fashion Week

September 28, 2020

‘’I wanted to tell my personal memory of Blumarine. When I was a kid, I used to buy fashion magazines to see the collections, and to see what the Blumarine’s collection was like. I wanted to tell the story of a woman who loves to play with the multifaceted aspects of her personality: romanticism and sensuality; vulnerability and strength; lightness and intensity… without excesses’’, said Nicola Brognano, Blumarine’s Creative director.

Brognano gave Blumarine Spring/Summer 2021 collection an attitude of fresh femininity, of a seductive and playful ease, concocting an expressive mix of sensuality and self-confidence.

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The Blumarine woman showed her air for romance wearing short hem-ruffled slip dresses, printed with delicate motifs of roses and butterflies, like this butterfly-shaped tops encrusted with Swarovski crystals, paired with plissé miniskirts and fringed high-heeled boots. Her modern, strong side was highlighted by silk minidresses embroidered with tiny roses and tight, slim denims, sparkling with precious embroideries and worn with cropped or one-shouldered versions of the iconic BluVi cardigan.

Rich embellishments are one of Blumarine’s glamorous trademarks, beautifying linear, slender shapes, almost minimal in their 90’s ease. Mixing with gusto contrasting prints – animalier and orals, zebra and butterflies – is an expressive exercise of eccentric freedom.


The color palette of soft pastels was counterbalanced by accents of dramatic black, hues of mint green, candy pink, glacé blue and cream hint at the Rococo air for patisserie of a young Marie Antoinette, enjoying macarons listening to Bow Wow Wow, as seen in Sofia Coppola’s eponymous movie.