For Calvin Klein 205W39NYC Fall/Winter 2018 campaign, Raf Simons has, once again, treated us to a look at the underside of the American dream. The campaign is set in the otherworldly Utah flats, which provides just the right juxtaposition of optimistic cobalt blue skies with the eerie disposition of an alien, empty terrain. Collaborating with the team at Lloyd & Co and their Chief Creative Doug Lloyd, the location serves as a backdrop for a cross between the warped proportions of Johnny Depp’s Hunter S. Thomspson’s character depiction in the film poster for ‘’Fear and Loathing in Las Vegas’’ and a George Lucas sci-fi production.
‘’The Fall/Winter 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream’’, said Raf Simons in an official statement.
Lensed by long time collaborator Willy Vanderperre, the cast included Lulu Tenney, Julia Nobis, Freja Beha, Liya Kebede, Erin O’Connor, Fernando Albaladejo, and Luca Lemaire, as styled by Olivier Rizzo, with hair by Eugene Souleiman and Lynsey Alexander on make-up.
