In the latest chapter of Calvin Klein’s bold initiative, the ”Calvins or Nothing” campaign continues to redefine boundaries, this time starring an ensemble of globally celebrated athletes – Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler. These women, renowned for their athletic prowess and indefatigable spirit, embody the campaign’s blend of confidence, sensuality, and raw power.
Brianna Capozzi, celebrated photographer known for her striking visuals, employs her signature lens to illuminate each sportswoman’s multifaceted persona. Using a compelling mixture of close-ups that capture the intensity in their eyes, and full-body shots that highlight their athletic form, Capozzi tells a story of strength and vulnerability. The result is a captivating ode to the complexity of the modern woman – an intriguing dance of athleticism and gentility.
Dressed in the timeless elegance that Calvin Klein is revered for, the cast dons a range of key styles. From the comforting embrace of the new Modern Cotton Underwear to the chic contours of various jeans styles such as High Rise Straight, 90s Straight, Straight and Bootcut. The cropped and classic trucker jackets add an edge, while the signature logo tees deliver a sense of familiarity.
As part of the ‘’Calvins or Nothing’’ movement, this campaign’s content has been unveiled across Calvin Klein’s social media channels, setting the digital sphere abuzz. Moreover, it promises to make a grand visual splash in strategic out-of-home locations across the globe.