Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Alex Morgan

Calvin Klein’s ”Calvins or Nothing”: Global sportswomen take the spotlight

June 28, 2023
by
ADVERTISING

In the latest chapter of Calvin Klein’s bold initiative, the ”Calvins or Nothing” campaign continues to redefine boundaries, this time starring an ensemble of globally celebrated athletes – Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi and Mary Fowler. These women, renowned for their athletic prowess and indefatigable spirit, embody the campaign’s blend of confidence, sensuality, and raw power.

ADVERTISING
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Alex Morgan

Brianna Capozzi, celebrated photographer known for her striking visuals, employs her signature lens to illuminate each sportswoman’s multifaceted persona. Using a compelling mixture of close-ups that capture the intensity in their eyes, and full-body shots that highlight their athletic form, Capozzi tells a story of strength and vulnerability. The result is a captivating ode to the complexity of the modern woman – an intriguing dance of athleticism and gentility.

Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Alex Morgan

Dressed in the timeless elegance that Calvin Klein is revered for, the cast dons a range of key styles. From the comforting embrace of the new Modern Cotton Underwear to the chic contours of various jeans styles such as High Rise Straight, 90s Straight, Straight and Bootcut. The cropped and classic trucker jackets add an edge, while the signature logo tees deliver a sense of familiarity.

ADVERTISING
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Chloe Kelly

As part of the ‘’Calvins or Nothing’’ movement, this campaign’s content has been unveiled across Calvin Klein’s social media channels, setting the digital sphere abuzz. Moreover, it promises to make a grand visual splash in strategic out-of-home locations across the globe.

Read more: Calvin Klein launches ”Jennie for Calvin Klein” capsule collection

Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Chloe Kelly
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Chloe Kelly
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Kenza Dali
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Kenza Dali
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Kenza Dali
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mana Iwabuchi
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mana Iwabuchi
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mana Iwabuchi
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mary Fowler
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mary Fowler
Calvin Klein's ''Calvins or Nothing'': Global sportswomen take the spotlight
Mary Fowler