Celebrated French brand Celine has broadened its footprint in the fragrance industry by inaugurating an exclusive Celine Haute Parfumerie space at the distinguished department store, Harrods, in Knightsbridge.
Positioned alongside prestigious counterparts such as Le Labo and Hermès, the Celine display glows with an inviting golden illumination. The elegantly gilded counter presents an eye-catching spectacle against the minimalist monochrome interior, a design choice evocative of the brand’s distinct aesthetic. With a portfolio ranging from fragrances and candles to unique accessories like perfume bottle chain necklaces and Celine candle trimmers, the new outlet manifests a sophisticated shopping experience.
The interior of the counter, replete with mirrored fixtures and oak columns, is adorned with a golden Celine logo that pays homage to the design elements prevalent in its Parisian counterpart. For customers, this creates an environment imbued with the brand’s rich heritage and refined sensibilities.
As with any Celine offering, the fragrances reflect the brand’s artistic spirit and the creative vision of its director, Hedi Slimane. The scent selection is segregated into two broad categories: day and night. Each perfume boasts of powdery notes, alluding to fond memories cherished by Slimane. This bifurcation simplifies the selection process for shoppers while ensuring that they have a fragrance for every occasion.
The Celine universe at Harrods extends beyond the ground floor, as the brand also claims a corner on the first floor amongst the assembly of luxurious womenswear brands. Maintaining a focus on womenswear alone, the space aligns itself with the performance metrics of its sibling brands under the LVMH Moët Hennessy Louis Vuitton and Kering umbrellas.
Underscoring the brand’s strong performance, data analytics company WeArisma, which measures the marketing prowess of online influencers in fashion, beauty, and luxury industries, places Celine’s media value at an impressive $302.8 million over the last six months. In March, the company noted a surge in Celine’s media value to $118.7 million, accompanied by an 8.6 percent increase in its engagement rate. This spike was significantly fueled by the brand’s recognition and prominence in the Asia-Pacific region, emphasized by high-profile celebrity endorsements, like Blackpink’s Lisa and BTS’s V.