Stuart Vevers, the Creative director at Coach, is shaking things up for Fall/Winter 2024 with a collection that celebrates rebellious self-expression, sustainability, and the beauty of the worn-in and loved. This season’s Coach, is a riot of upcycled chic, where vintage finds meet modern innovation, and the result is nothing short of breathtaking.
Vevers, celebrating his tenth anniversary at Coach, continues to push boundaries and defy expectations. Gone are the days of strict adherence to the archives; instead, Fall/Winter 2024 is a bold statement of individuality and inclusivity.
Sustainability takes center stage, with upcycled materials and innovative techniques woven throughout the collection. Denim jackets are meticulously patched together from thrifted finds, while aviator jackets are transformed into barn jackets with a rich, aged patina. Even the show itself becomes a platform for experimentation, with some pieces not making it to the final collection but serving as seeds for future ideas.
The spirit of rebellion runs deep. Think chopped-up taffeta evening dresses layered over repurposed jeans, love-worn leather jackets sans pants, and deconstructed ballgowns serving as party tops. It’s a tongue-in-cheek nod to luxury codes, with a playful irreverence that feels undeniably cool.
Outerwear remains a Coach, mainstay, but even here, Vevers injects a touch of rebellion. Washed and tumbled aviator jackets, suede fringe numbers, and biker jackets have that coveted “love-worn” effect, tapping into the vintage craze and adding a touch of lived-in personality.
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Menswear gets a sophisticated upgrade, with long tuxedo jackets, reimagined trench coats, and updated tweed jackets. The collection feels effortlessly cool and inclusive, inviting everyone to join the club.
Accessories are playful and personal. The new “Empire” bag, a handsome belted style, is adorned with New York charms and tchotchkes like apples and miniature Statue of Liberty figurines. It’s a celebration of the city’s spirit and a reminder that style is about more than just labels.
Vevers isn’t interested in chasing trends or mimicking the haute. He’s crafting a Coach, that celebrates individuality, self-expression, and the joy of finding beauty in the unexpected. This Fall/Winter 2024 collection is a triumph of rebellion and reinvention, and it’s a clear sign that Coach, under Vevers’ leadership, is here to stay, and rewrite the rules of luxury along the way.
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©Photo: Coach
