Tommy Hilfiger makes bold move with 10 new brand ambassadors
Tommy Hilfiger and Noah Beck. ©Photo: Tommy Hilfiger

Tommy Hilfiger makes bold move with 10 new brand ambassadors

Iconic American fashion brand Tommy Hilfiger is shaking things up with 10 new brand ambassadors, including TikTok stars and emerging fashion icons.
February 14, 2024
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Tommy Hilfiger, known for its classic American cool aesthetic, is making waves with a strategic move that’s sure to resonate with the next generation. Ten fresh faces, each a trailblazer in their respective fields, have joined the “Tommy Family” as brand ambassadors, bringing a wave of contemporary energy to the brand’s red, white and blue DNA.

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Move over, traditional brand ambassadors. To connect with the next generation of style-savvy consumers, Hilfiger has assembled a dream team that reflects the vibrant pulse of today’s youth. TikTok creators Noah Beck and Sabrina Quesada, models Jasmine Tookes and Lyndsey Vrckovnik, actors Sophia Hublitz and Mason Gooding, actress and musician Justine Skye, journalist and former Miss USA Elle Smith, writer and content creator Orion Carloto, and rising fashion star and model Grier Henchy (daughter of Brooke Shields), each ambassador embodies the spirit of “classic American cool” with their unique style and individuality.

I have always found great inspiration in collaboration with stars of pop culture to define what’s next,” says Tommy Hilfiger himself, underscoring the brand’s collaborative spirit. He sees these young talents as “future American icons” and their appointment marks a significant shift towards a more youthful and dynamic image.

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This strategic move builds on Tommy Hilfiger‘s long history of collaborating with cultural icons, from music legends like Britney Spears and Aaliyah to fashion powerhouses like Gigi Hadid and Lewis Hamilton. By partnering with these fresh faces, the brand aims to connect with a new generation of consumers who value individuality, self-expression and a bold, optimistic outlook.

Other recent Hilfiger brand ambassadors include Sofia Richie Grainge, Madelyn Cline and Madison Bailey.

Read more: Tommy Hilfiger Fall/Winter 2024 – New York Fashion Week