Idris’ appointment was announced during the exciting Las Vegas Grand Prix weekend, where he appeared alongside Hilfiger. The British actor, who is currently filming an untitled Formula 1 movie directed by Joseph Kosinski and starring Brad Pitt, brings a fresh, dynamic energy to the brand. The collaboration is particularly symbolic as Hilfiger is sponsoring the film and the designer’s logo is prominently featured on one of the race cars.
The actor expressed his enthusiasm for the partnership, highlighting the shared passion for motorsports and style he shares with Hilfiger. “Tommy Hilfiger is a true gentleman and icon of American fashion,” said Idris. “Our passion for motorsport is mirrored in our attitude to style. I believe by working together in the space between fashion and entertainment we can set a new standard in contemporary partnerships, creating iconic moments on the track and beyond.”
Tommy Hilfiger, known for his long-standing involvement in motorsport and innovative approach to fashion, echoed these sentiments. “Formula 1 and a partnership with a rising star of Hollywood – we’ve been living in the fast lane this weekend,” he said. “I’ve always been inspired by pop culture and driven by the boundless opportunities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow, and we are thrilled to hit the accelerator on this partnership.”
In his new role, Idris joins Tommy Hilfiger’s previous ambassadors, including Gigi Hadid, Zendaya, Shawn Mendes, driver George Russell and others, further solidifying the brand’s position at the forefront of fashion and culture.