The much-anticipated “Diesel x Durex” collaboration is set to launch on April 28th, 2023, merging the worlds of fashion and sexual wellness in a capsule collection that boldly advocates for democracy, choice, and sex positivity. This groundbreaking partnership aims to spark conversations about individual freedom and the importance of embracing one’s true sexual self.
The Diesel x Durex collaboration made its debut during Glenn Martens’ Milan Fashion Week Fall/Winter 2023 Diesel runway show, where 200,000 Durex condom boxes created a striking backdrop. This partnership marks Durex’s first foray into the fashion world and offers a fresh take on Diesel’s brand mantra, “For Successful Living“, transforming it into “For Sucsexful Living“. A grey mélange t-shirt is printed with a new logo that blends the iconic Diesel big D and Durex logos on the chest and the phrase ‘’For Sucsexful Living’’ across the shoulders on the back. Similar logo treatments appear on a grey mélange hoodie. A pair of 5 pocket straight leg jeans in light wash denim are printed with ‘’For Sucsexful Living’’ down the leg in red font and the combined logo on the back pocket. A special edition baseball cap crafted from cotton denim in a light blue hue complete the package.
The collection, priced between $95 USD to $225 USD, will be available at select Diesel stores and online at diesel.com. To further promote their message of sex positivity and inclusivity, Diesel and Durex will also distribute 300,000 co-branded condom boxes for free at Diesel stores worldwide.
Diesel, an innovative international lifestyle company founded by Renzo Rosso in 1978, has evolved into a leader in premium fashion and a true alternative to the traditional luxury market. With a diverse range of lifestyle collaborations, Diesel is committed to discovering, supporting, and fostering creativity. Its parent company, OTB, powers a variety of global iconic brands and companies in the fashion and luxury sectors.
As the #1 top-selling condom brand globally, Durex has over 90 years of experience in promoting sexual wellness and embracing diversity. With a dedication to innovation, Durex continually develops new products to enhance the sexual experience and support intimate well-being.