The latest chapter of the first-ever Puma Palermo campaign, featuring the sensational Dua Lipa, marks a significant moment in the history of this iconic shoe. The setting is a historic Italian villa, a space that echoes the timeless elegance of the Palermo itself. Captured by photographer Francesco Nazardo, the campaign blends playful imagery with an air of candid sophistication, highlighting Palermo’s versatility in a range of vibrant new colorways.
The location, steeped in history and art, perfectly complements the Palermo’s heritage. Dua Lipa, styled in oversized sportswear, jeans and colorful jerseys, brings a contemporary twist to the classic low-top sneaker. Her ensemble, paired with the Palermo, redefines modern patio fashion. The sneaker, with its signature tag on the upper, toe construction and iconic gum outsole, is presented as more than just footwear; it’s a fashion statement.
Dua Lipa’s enthusiasm for the campaign is palpable. “Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style,” she shares. This sentiment is echoed by sneaker enthusiasts who are eager to incorporate these new designs into their wardrobes.
The Palermo‘s journey isn’t just about style; it’s a nod to Puma’s legacy of celebrating European capitals through footwear. The evolution of the sneaker reflects a blend of cultural homage and contemporary fashion, making it a must-have for those who value both heritage and modernity in their style.
You can find the Puma Palermo in fresh colorways now on puma.com, at Puma’s flagship stores and various select retailers, with an exciting lineup to be released in 2024.