In a striking blend of sporty allure and Italian timeless elegance, Puma unveils a groundbreaking collaboration with Manchester City‘s midfield playmaker and emerging style symbol, Jack Grealish. Unfolding a spectacle of style and athletic grace, the first-ever Palermo campaign emerges as a junction where football culture and street fashion converge, embodying a revitalized spirit of ’80s terrace style.
Grealish, known for his impeccable skills on the pitch and sartorial elegance off it, breathes life into the iconic Palermo. With the magnetic backdrop of the campaign, every stride and stance encapsulates a harmonious blend of past and present football aesthetics, radiating an ambiance of classic yet contemporary elegance.
The Palermo sneakers, with their distinct tag on the upper, a T-toe construction, and the unforgettable classic gum outsole, are enkindled in vibrant new color schemes.
Witness Grealish as he elegantly styles the Palermo with an ensemble of classic light-washed denim and an oversized topcoat. Not stopping there, he switches gear to a sportier look, pairing it with a Puma tricot and burgundy corduroy trousers, drawing inspiration directly from the football pitch.
The Palermo’s legacy traces back to its inclusion in a special collection of Puma sneakers, each paying homage to renowned European capitals like London and Oslo. This time around, the Palermo is set to dazzle in an array of new color palettes, each telling a story of its esteemed lineage.
The next chapter of Puma Palermo’s journey begins in earnest on October 20th, 2023, and promises an array of exciting developments throughout the year.