The textile warehouse of Etro in Como was moved and placed in a large industrial space to be the setting for Marco de Vincenzo’s show. de Vincenzo aimed to pay tribute to the brand’s textile heritage and link it to Etro’s history. He approached the brand’s legacy with respect but was not intimidated by its magnitude. He also wanted to include a personal touch to the collection.
The debut menswear collection for the brand by de Vincenzo was focused on creating a sense of comfort and quirkiness. He utilized malleable high-end fabrics to create delicate shapes such as kimonos, shirt coats, and duffels, which were fluid, unstructured, and unlined. The knitwear in the collection was exceptional, featuring chunky sweaters hand-knitted with imaginative kinetic patterns.
On a playful note, tight-fitting jumpers crocheted in open-weave cashmere featured 3D applique of fruits and paired with roomy high-waisted flares in bright-colored windowpane checks or with low-slung washed denim.
On the other hand, Marco de Vincenzo’s desire was to make tailoring look attractive, thus he created pantsuits in striking tartans with double-breasted fitted blazers worn over fluid roomy flares or with long pleated kilts open at the front.