A few days before the fashion show of Etro, which will take place in the garden of the largest business school in Italy, Nuovo Bocconi, Kean Etro, who will bow out at the end of the show and pass the baton to Marco de Vincenzo, has asked actors to call each of the hundreds of guests to recite a dedicated poem, chosen personally by Kean Etro, to each one.
It was an elegant and unforgettable way to say goodbye to more than 30 years at the helm of menswear at the family business.
Given the event, it was of course natural for Etro to return to all that he has cultivated in these three decades, with a casual sensuality and a certain idea of masculinity all in delicacy, filtered through the sentimental and globe-trotting eye of the designer.
Thus, kimonos, caftans, djellabas, and wallet jackets closed by obis invaded the runway covered with fine sand on which the models walked barefoot to feel more connected to the Earth and “feel the energy coming from below”. All these pieces adorned with delicate floral motifs testified to the nomadic roots and the airy, cultured bohemian spirit of the brand.