Fashionistas, take note! The latest buzz in the fashion world is the recent collaboration between Evian, the renowned French mineral water brand, and Coperni, the avant-garde Parisian fashion label. This partnership has culminated in the creation of a unique, limited-edition water bottle that offers a fresh perspective on fashion and product design.
Evian, known for its crisp, refreshing mineral water, has broken new ground with this project. For the first time, they’ve hidden their signature product – the water – in a specially designed glass bottle. This innovative design features a constellation pattern that can only be seen through a peephole, adding an element of mystery and interactive appeal to the product.
The minds behind Coperni, Sébastien Meyer and Arnaud Vaillant, are no strangers to pushing the boundaries of fashion. Their goal with this bottle design was not just to create a decorative piece, but to offer an engaging, interactive experience. This approach is in line with Coperni’s brand ethos, which sits at the intersection of fashion and technology.
The bottle, which made its debut on Evian’s website and at La Grande Epicerie, an upscale grocery store in Paris. Meyer expressed his excitement about venturing beyond apparel design and leveraging Coperni’s strong foundation in technological innovation.
Evian has a 16-year history of collaborating with luxury fashion designers and brands. They have worked with icons such as Christian Lacroix, Jean Paul Gaultier, Virgil Abloh, Paul Smith, Diane von Furstenberg, Issey Miyake, Courrèges, Kenzo and Balmain to create collectible bottle designs. For Coperni, joining this illustrious group was a dream come true, allowing them to reach a wider audience and diversify their creative expression.
The design of the bottle is a departure from traditional motifs printed on glass. Instead, it features a foil wrap adorned with sparkling stars that are visible when illuminated from below. This choice is in line with Evian’s promotional strategies, particularly in fine dining restaurants where the brand has a strong presence.
The design concept combines elements from both brands and even includes historical references. One illustration shows the pioneering astronomer Copernicus taking a smartphone photo of the French nobleman Marquis de Lessert, the discoverer of the Evian water source. In addition, a baby dressed in Copernicus’ horn hoodie, alluding to Evian’s “Live Young” campaign, adds a contemporary touch to the bottle.
To support the launch, two short films directed by Camille Summers-Valli will explore themes of human connection. These films are set in the iconic Georges restaurant at the Centre Pompidou, adding a layer of artistic and cultural significance to the collaboration.
Both Meyer and Vaillant expressed pride in their ability to combine strong fashion credentials with concepts that capture the public’s imagination. They are particularly grateful to Evian for choosing a young, dynamic brand like Coperni for this collaboration.