The Ferragamo Fall/Winter 2023 collection was a landmark event in the fashion world, as new creative director, Maximilian Davis, debuted his second collection. Davis, a graduate of London College of Fashion, has taken on the challenge of revitalizing the iconic luxury house and has been making a significant impact with his fresh perspective.
For this collection, Davis looked to the 1950s, a golden era for Ferragamo, when clients such as Audrey Hepburn and Marylin Monroe made the brand a household name. He took elements from the period’s tailoring and sportswear and infused them with contemporary touches to create a unique and modern collection. The event was held at the MiCo convention center and featured a stunning set inspired by James Cameron and Richard Serra, and was attended by celebrities such as Uma Thurman and NCT’s Lee Jeno.
The collection included pieces for both men and women, with a focus on high-lapeled jackets, circle skirts, and sweetheart necklines for women and tailored suits for men. Davis also included off-duty looks such as jeans, tank tops, and cocoon hoodies, making the collection suitable for everyday wear. The bags, including oversized daybags in lilac and natural lizard, added the perfect finishing touch to each outfit.
Maximilian Davis made a bold statement with his use of red, a color that Ferragamo is trying to establish as its signature hue. He showcased a red pantsuit and a male-worn leather trench, as well as a bathrobe coat in scarlet and black leather. The black suit, black dress, and black tracksuit were all accented with welts of scarlet, creating a striking and memorable look. The collection was rounded out with a series of scoop and sweetheart neck wiggle dresses and tops in patent and matte materials.
While this collection was highly polished and controlled, it will be exciting to see Davis continue to grow and evolve as a designer. He has shown a remarkable level of restraint in his approach to fashion, but as he finds his footing, it would be fascinating to see him take more risks and be more daring.