There’s a gentle harmony of strength and tenderness breathed into life by Ferrari’s Fall/Winter 2023 campaign. A creation of visual poetry, the campaign marries the formidable essence of machinery with the subtleness of human touch, all under the adept eye of renowned photographer Heji Shin. It’s a fusion where models Chloe Oh, Jean Carlo Leon, and Anthi Fakidari bring life to a world where fashion and automobile ecstasy meet.
The still frames, imbued with a cinematic liveliness, bear the insignia of Shin’s dynamic and colorful gaze, painting a tale where the models, draped in silhouettes reminiscent of Ferrari’s distinct energy, are more than mere subjects – they are integral chapters of a story that screams motion and style. Here, clothes are not stitched fabrics but eloquent narrators speaking the language of high-octane aerodynamics, manifested not in metal, but folds and draping.
Rocco Iannone, the maestro behind Ferrari‘s sartorial elegance, commented, “Beauty is the joy that comes from speed, captured in its initial burst, with all its symbolic design potential. It is the momentum that springs from an idea, it is the aesthetic that captures the unique sensation of what is fleeting, and it is the harbinger of what is to come.” His words encapsulate a spirit, a soul of a collection that is more experience than attire.
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Jacob K, the silent architect of the stylistic panorama, alongside hair stylist Franco Gobbi and make-up artist Arianna Cattarin, weave together an aesthetic that is not just seen, but profoundly felt.
Ferrari, a name synonymous with speed and innovation, embarks on a distinct sartorial journey with this campaign. It does not just exist at the intersection of racing legacy and contemporary fashion but thrives there, bursting forth with a vibrant energy that testifies to a rich visual history and modern design ethos seamlessly woven together by Iannone and his team.
Read more: Ferrari Spring/Summer 2024 – Milan Fashion Week
