After making its debut in 2022 in Miami during Art Basel, Giorgio Armani Love makes its grand entry into Paris. This initiative weaves together art, fashion, and technology to craft a multidimensional dialogue centered around love.
Love embodies freedom, unity, peace, and respect – a sentiment to experience and share, a force that ignites inspiration in people. Giorgio Armani Love echoes this universal love message. It’s a thought, a communication, journeying from the realm of art into fashion and, through technology, engaging a broader audience.
As part of this initiative, an exclusive range of unisex clothing and accessories, characterized by a sportswear aesthetic in both design and material, will be showcased at the Giorgio Armani St Honoré store. The assortment features luxurious knits, sweatshirts, cotton bermudas, and oversized shirts.
In the store’s display window, a large-scale sculpture of a blue deer and parrots by Italian artist Marcantonio has been positioned. The sculptures, portraying unexpected pairs of animals, are encapsulated in elements of love and also serve as the main characters in an augmented reality adventure. Upon scanning a QR code, these animal figures spring to life, leading the viewer on an unforeseen journey.
Starting from the Armani Ristorante in Saint-Germain-des-Prés, follow the creatures through the streets of Paris. From the 9th to the 16th of October, explore specially staged Giorgio Armani Love hotspots: Adriane the florist at 4 rue Saint Dominique 75007, and Kogan the bookstore at 17 rue du Bac 75007, culminating at the Giorgio Armani store on rue Saint Honoré.
Embark on the Giorgio Armani Love experience and explore the collection until the 31st of October 2023.