Giorgio Armani, the maestro of Milanese minimalism, has unveiled his Spring/Summer 2024 campaign, and it’s a masterclass in capturing the transformative power of light. Shot by visionary Carlijn Jacobs, the campaign revolves around the interplay between light and form, with Olympic athlete Gianmarco Tamberi and models Sora Choi and Quinn Mora engaging in a captivating dance with illumination.
Imagine entering a suspended studio bathed in ethereal light, where bodies become sculptures and movement is frozen in exquisite poses. That’s the essence of the Armani campaign. Light plays the leading role, sculpting the contours of Tamberi’s athletic physique and tracing the silky lines of Choi and Mora’s clothes. It’s a symphony of shadows and highlights, emphasising the clean lines and fluid drapery that are Armani’s signature.
Jacobs’ lens captures the fleeting beauty of light, its ephemeral dance across fabric and skin. Silky flashes of energy crisscross the images, suggesting the dynamic nature of the collection while emphasising the unwavering elegance of the designs. The effect is both intense and ethereal, leaving you mesmerised by the interplay of light and form.
Tamberi, the high jump champion whose grace defies gravity, perfectly embodies the spirit of the campaign. His poised posture and sculptural physique speak to Armani’s ability to elevate menswear to an art form. Choi and Mora, with their effortless elegance and captivating presence, complete the tableau, demonstrating the versatility of the collection, which transitions effortlessly from day to night.
©Photo: Giorgio Armani