When almost all brands and designers still rely on the digital format, Giorgio Armani took the risk of betting on a return to the physical show – he was, along with Dolce & Gabbana and Etro, the only three brands in Milan to parade their collection. This was Armani’s first live show since Italy became the first country in the West to detect local transmission of the virus in February 2020.
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The show took place almost in privacy since only 80 people were invited to his own home (and former headquarters), on Via Borgonuovo 21, where some of his most legendary shows took place in the past.
The collection, entitled “Back where it all began”, asserted the classicism of the label, while revisiting it by injecting in the collection with a touch of lightness. And this search for lightness influenced the choice of fabrics – tactile but featherweight – as well as the fluidity of the silhouettes and the refreshing vibe of the color palette, where neutrals were juxtaposed with summery touches of electric blue, emerald green and red that recall the world of nature.
“The overall attitude is very light, because I think we have all learned to be informal and more relaxed in the way we dress. Reimagined, so it is no longer composed of a blazer and a pair of trousers”, said Armani.
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