A dazzling blend of past and present, Gucci Jewelry’s latest campaign features the stunning Daria Werbowy adorned in pieces from the Marina Chain collection, expertly captured by renowned photographer David Sims. The campaign marks a significant moment for Sabato de Sarno, Gucci‘s new Creative director, as it represents his first campaign for the House, a momentous occasion that echoes his debut in the fashion world many years ago.
The Marina Chain jewelry collection, a key aspect of this campaign, is deeply rooted in Gucci’s heritage. Its unique design, inspired by an anchor chain, made its initial appearance in the late 1960s as a bracelet. Over the years, this iconic design has recurred in various iterations, cementing its status as a hallmark of Gucci’s history and a cornerstone of its jewelry collection.
Set against the luxurious backdrop of the Chateau Marmont in Los Angeles, the campaign, conceptualized by Sabato de Sarno, conveys a narrative that unfolds organically, yet with purpose. Daria Werbowy and David Sims collaborated to create a visual statement that aligns perfectly with Sabato‘s vision for the campaign.
The campaign not only celebrates Sabato de Sarno’s debut at Gucci but also pays homage to the brand’s rich legacy while embracing contemporary aesthetics.