Gucci’s latest venture into the US retail market marks a significant step in its expansion. The renowned Italian luxury brand recently opened the doors to a new men’s boutique in Miami’s Design District. The boutique adds a distinctive touch to the fashionable neighborhood. The 4,200-square-foot (390 m2), two-level boutique is Gucci‘s fourth men’s-only store in the United States.
Located just a stone’s throw from its companion store, which is now focused on women’s ready-to-wear and select unisex items, the new boutique is a haven for men’s fashion. The store features a comprehensive collection of menswear, including shoes, ready-to-wear, luggage, small leather goods and stylish eyewear. For those who are looking for a more exclusive shopping experience, the store offers a private VIP area that adds a touch of luxury and personalization to the retail experience.
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The interior design of the store reflects the attention to detail and artistic flair of Gucci. The façade is a striking combination of green and white. The Gucci logo is proudly displayed. Inside, customers are greeted by a décor that is a reflection of the elegance and style of the collections. A two-tone marble floor complements the exterior with its color scheme and geometric design, while lighter fabrics on the walls, including an ivory boiserie, provide a sophisticated backdrop for the merchandise. The store’s ambiance is further enhanced by Art Deco mesh metal shelving, Gucci Décor velvet chairs, leather sofas and shaggy moss green wool rugs, creating intimate and inviting spaces throughout.
In keeping with Gucci’s commitment to sustainability, the store incorporates eco-friendly initiatives and energy-efficient technologies. It was built according to LEED guidelines, underscoring the brand’s commitment to environmental responsibility.
Federico Turconi, President and CEO of Gucci Americas, expressed his excitement at the opening. “Gucci first opened in Miami Design District in 2017, building incredible connections with the vibrant community in Florida over the last five years,” he said. “We are delighted to expand our offering in the market with a men’s boutique in the Design District, which is one of only four dedicated men’s locations in the country.”
He added, “This two-story boutique features a comprehensive range of men’s ready-to-wear, shoes, accessories and luggage from Gucci Valigeria – all housed in a beautiful destination for our clients. Right around the corner from our existing boutique, it allows our Miami clientele to experience the best of Gucci’s Italian heritage and fashion in two locations.”
With this opening, Gucci now operates 109 stores in the U.S. and a total of 534 worldwide, continuing its legacy as a dominant force in the luxury fashion industry.
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