David Yurman announces Iris Law and Fei Fei Sun as brand ambassadors

David Yurman announces Iris Law and Fei Fei Sun as brand ambassadors

David Yurman names models Iris Law and Fei Fei Sun as new brand ambassadors. The duo joins the campaign to showcase the brand's timeless elegance and innovative spirit.
March 21, 2024

Luxury jewelry brand David Yurman has named two rising stars as its newest global ambassadors: model and actress Iris Law and model Fei Fei Sun. This exciting announcement marks the beginning of a year-long collaboration that will feature five campaigns highlighting the brand’s iconic designs and the inspiring journeys of these talented women.

The first two chapters of this partnership showcase David Yurman’s beloved Sculpted Cable and Modern Cable collections. Photographed by the renowned Tyrone Lebon, the Sculpted Cable campaign captures Law and Sun in the stunning Santa Monica hills, embodying the idea of forging one’s own path. The imagery shows the duo adorned in the collection’s signature bracelets, a visual metaphor for both the timeless craftsmanship of David Yurman’s designs and the power of individual choices that shape our lives.

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

The Modern Cable campaign, shot by the Durimel Brothers and styled by Carlos Nazario, takes a more playful approach. Law shines in a series of joyful moments captured at the iconic Marmount Bar in Los Angeles. The campaign celebrates the modernized iteration of the cable bracelet, highlighting its sleek design and youthful spirit.

When we develop our campaigns, artistic inspiration is paramount – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” says Evan Yurman when discussing the vision behind the campaigns. “Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”

David Yurman announces Iris Law and Fei Fei Sun as brand ambassadors

Both Law and Sun were enthusiastic about the collaboration. “It’s so exciting to be working with David Yurman,” said Law. “It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to.”

Sun echoes this sentiment, stating, “I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman.”

Read more: Michael B. Jordan becomes David Yurman’s new global ambassador for its first Men’s High Jewelry line