David Yurman, the leading American luxury jewelry brand, is pleased to introduce Michael B. Jordan as the new global face of the brand. The acclaimed actor and director will be showcasing David Yurman’s first men’s high jewelry line, “The Vault,” alongside the brand’s 2024 campaign.
“Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman. “Michael is a multi-talented artist who exhibits a mastery and elegance in every project that he takes on – there’s no one better suited to communicate the magnitude of this collection than him.”
Shot in Los Angeles by acclaimed American photographer Tyler Mitchell and styled by Jason Bolden, the campaign tells the story of the interplay between architectural design and creativity through a series of images and a short film. Jordan expressed his enthusiasm for the campaign’s focus on individuality and the collaborative spirit of creating timeless and innovative art with David Yurman. “The theme of this campaign is where all artists thrive to be: being your own person,” said Jordan. “We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined.”
“The Vault” collection is a testament to David Yurman’s 20 years of design evolution, technical prowess, and narrative depth, setting a new standard in the industry and underscoring the brand’s leadership in men’s jewelry. Reflecting Yurman’s lifelong commitment to excellence in craftsmanship, the collection features a series of striking necklaces, bracelets, rings and cufflinks inspired by architecture, mythology and nature.
The 30-piece collection is crafted using the finest jewelry-making techniques and artistry, including advanced methods from high-end watchmaking. It features unique gemstone cuts and illusion settings, with diamonds and rare gemstones selected for their unparalleled quality. Designed with meticulous attention to detail by skilled artisans, the pieces feature innovative stone treatments and a sleek, contemporary aesthetic.
David Yurman underscores the importance of craftsmanship in bringing creative visions to life. Over the past decade, Yurman has cultivated a team of expert gem cutters, setters, engravers, and technologists to achieve the exquisite craftsmanship evident in “The Vault” collection.
This exclusive collection is available by appointment at select David Yurman boutiques.