With the onset of autumn, the air becomes crisper and the leaves change colors, making it the perfect time to unveil the much-anticipated Hackett London Fall/Winter 2023 campaign. This extraordinary journey, a harmonious blend of traditional tailoring with a contemporary British touch, features none other than the iconic duo of British Formula 1 World Champion Jenson Button and renowned actor Matthew Goode. The campaign, deeply imbued with history and narratives, unfolds against the magnificent and contrasting landscape of Scotland, painting a picturesque tapestry that captures the essence of freedom, adventure, and glory.
The Hackett London Fall/Winter 2023 campaign narrates a story of timeless elegance, taking place in the breathtaking Scottish landscape. Ambassador of the brand, the illustrious British racing driver, Jenson Button, is joined for the first time by the famous British actor Matthew Goode. Together, they embody the spirit of freedom, adventure, and glory as they traverse the Scottish countryside, adorned in finely crafted Hackett garments.
Unveiling a unique color palette dominated by pine green and chocolate brown, Hackett London introduces a selection of exquisite wool coats in rich blues and warm earth tones, such as the shearling bomber in a dark chocolate shade that reflects our iconic design from the archived heritage, beautifully crafted in sheepskin. These are complemented by superior quality knits, like the new chunky ribbed shawl cardigan, luxuriously hand-knitted with a blend of merino and cashmere, as well as perennial shirts. The signature trousers in russet red, creamy ecru, and deep navy shades, in a range of materials such as refined Italian corduroy or pure cotton velvet, along with the accessories from the Fall/Winter 2023 collection, radiate timeless style and the very essence of the brand’s heritage.
Captured through the lens of famed British fashion and portrait photographer Charlie Gray and animated by the creativity of Dentsu Creative Spain agency, the campaign showcases the dynamic duo engaging in a variety of outdoor activities. Whether it’s fishing in serene lochs, playing cards amidst vast farmlands, crossing the moors in their vehicles, or enjoying breathtaking views, each immortalized moment exudes an unparalleled sense of power, adventure, and perpetual elegance. Against the stunning backdrop of Scotland, the Hackett London Fall/Winter 2023 campaign transcends the ordinary and celebrates the timeless connection between man and nature, weaving a narrative that bridges the past and the present.
Hackett London invites you to join this exciting journey and embrace the enduring charm of the latest collection, where each piece resonates with the brand’s heritage and evokes the spirit of freedom and glory found at the heart of the Highlands.
Read more: BOSS Fall/Winter 2023 Campaign