One year after parading at the Pitti Uomo in Florence, K-Way made its debut in Milan with a show which was livestreamed from its owner BasicNet’s headquarters – the Turinese group acquired the brand in 2004 and also owns, among others, Kappa, Robe di Kappa, Superga, Sebago…
If you like our blog, please consider buying us a happy coffee by clicking on this link. Thank you! ☺
For its first Milan show, K-Way has chosen to highlight its premium line ‘’R&D’’, launched on the market last fall.
This was an opportunity for the sportswear brand to show its move upmarket, illustrated by its recent collaboration with the Italian luxury fashion house Fendi.
In 38 looks, the most of them were for men, the brand continued its fashion statement with fabrics and silhouettes not commonly associated with its activewear heritage. Boys wore leather cargo pants – a new and unusual fabric for the brand – paired with padded raincoats, reversible quilted down jackets (stripes or full color on one side and Scottish flannel lining on the other), while female models sported pleated miniskirts crafted from wet-look black nylon.
And brightening up the dark collection, the design team helmed by Monica Gamberoni added some colorful pieces referencing K-Way’s signature yellow, orange and blue tape. Those nuances appeared as a cable-knit detail on the front of ivory turtlenecks, on padded trapper hats and in crewnecks styled around the shoulders.
- Ewan McGregor covers VMan Spring/Summer 2021 by Damon Baker
- Kätlin Aas by Laura Sciacovelli for Elle France May 7th, 2021
- Umka by Vlad Zorin for Vogue Russia May 2021